Creating a marketing campaign for Travis Perkins own brand bathroom ranges. The Bathroom Formula relaunched new product ranges, predominantly to trade, through a series of national road-shows. The project represented a new approach to purchasing, marketing and installation/delivery of bathrooms – all important to core trade customers.

A scientific approach to the new features and benefits of the ranges were highlighted using periodic table inspired graphics. The pre and post road-show campaign utilised newsletters, Google+ posts, printed leaflets and a targeted E mail campaign.

Working with Twelve