Australia’s oldest and largest supermarket brand. The brief was to reclaim Woolworth’s ‘leadership in fresh’ and to deliver a new generation store experience to inspire both new and existing customers.By defining a clear and engaging visual language to communicate brand and service stories the graphic comms were brought to life throughout the store environment.

Environmental graphics act as both navigational and category expert cues.Many of the graphic elements at lower level are hand drawn blackboard displays to reinforce the idea of ‘market fresh’.

Working with Twelve Studio